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We Run Flex
We Run Flex is the podcast that enables you to run a successful coworking business in the flex space industry. Enjoy insightful conversations with top industry experts and influential business leaders in and around the world of coworking and flexible real estate. Hosted by Kia Rahmani, CEO and Founder at Optix.
https://www.optixapp.com
We Run Flex
Exploring Co-Living, Office Space, and Real Estate Trends with Brad Hargreaves [Thesis Driven, Common, General Assembly]
Brad Hargreaves is the founder of Thesis Driven, a top-rated email newsletter on Substack covering real estate trends and property technology. Brad cofounded General Assembly, a global tech education centre, as well as Common, a co-living provider that recently merged with Habyt to become the world’s leading co-living operator.
In this conversation, Brad shares:
- His entrepreneurial journey and initial ventures into game development
- The growth and astronomical success of General Assembly - and what he learned from that experience
- How Common became one of the leading co-living providers in the world
- Covering emerging real estate trends with Thesis Driven
- Predictions for the future of the office market
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In this episode, we cover:
(02:56) Founding a Game Studio
(04:39) Founding General Assembly and Its Initial Concept
(07:25) Expansion of General Assembly and Its Impact
(08:31) General Assembly's Business Model and Growth
(11:11) Marketing Strategies and Building Brand Awareness
(22:08) Role of Technology in General Assembly
(25:44) Team Building and Role Evolution in General Assembly
(28:28) Exit Strategy and Sale of General Assembly
(30:23) Innovation in Housing and Education
(31:04) The Birth of Common: Addressing Housing Challenges
(34:34) The Expansion and Challenges of Common
(35:42) The Business Model: Housing as the Core Product
(37:15) Surviving the Recession and the Merger
(41:43) The Birth of Thesis Driven
(44:38) The Future of Office Spaces
(52:09) The Fate of Class B Office Spaces
(56:55) The Impact of Remote Work on New Generation Employees